Prime steak BBQ seasoning. Activated charcoal gives this unique blend of spices over-the-top flavor and color that you'll have to see (and taste) to believe. This rub is unbelievable on steaks, but it also takes ribs and pork chops to the next level. Also try it on brisket, homemade potato chips, ribs, bone-in chicken thighs, chuck roast, and more.