Award-winning and competition ready beef dry rub. Inspired by the simplicity of a Sunday BBQ, and the excitement of intense BBQ preparation with the anticipation of competition results. So, whether you are looking for a competition triumph or a big win with the guests at your next cookout, this rub is made to deliver the taste of victory. Combines inventive ingredients that converge to create a bold, unforgettable, mouthwatering flavor. Transforms beef, poultry, pork, fish, and more, into lip-smacking, head-turning, delicious meat that is sure to wow even the toughest of BBQ critics. The perfect balance of sweet organic sugar cane and savory spices. Ideal to use it as a rib or steak rub, wing coating, or for kickin up burgers and fries. Simply sprinkle on, or rub into, your meat of choice.