Duke Cannons Pomade helps thicken, texturize, and increase fullness to hair with a natural matte finish. Provides a strong hold that will keep your crown looking thicker, fuller, and camera-ready without making a big deal about it. Works well in shorter hair. Strong hold (slightly stronger than our base pomade). Lanolin for texture and superior hold . Beeswax for natural matte finish. Water-based to easily rinse out. A very clean and consistent woodsy fragrance with slight notes of fresh cedar and fir needle that transition into an earthy, sandalwood base.