Americo Home Coir Entrance Mats combine the beauty of natural fibers with the durability of the coarse coir brush action to make the most fashionable yet functional doormat on the market. Our flocking process makes for richly textured, fade resistant designs. This combined with the natural fibers create an exquisite look on your doorstep. Our tough backing will not curl up, traps dirt and is the strongest in the industry.